Collaboration

At the heart of the collaboration between VIU eyewear and Geneva-based designer Sarah Bounab: Swissness, respect for the planet and the alliance between traditional know-how and cutting-edge technology. Together, they share the same vision: to combine timeless design with responsible materials - for pieces that inspire and transform everyday life.

The Sarah Bounab

The result of this partnership is “The Sarah Bounab” sunglasses, a fusion of craftsmanship and jewelry. Its customizable jewelry details make it a strong, versatile piece that highlights the wearer's individual style and mood. The innovative temples function as ear piercings, allowing jewelry accents to be attached as desired.

Geneva-based designer Sarah Bounab is renowned for her sensitivity to form, material and identity. Her work blends clean lines with emotional depth - inspired by her origins, urban culture and the poetry of everyday life. Her jewelry is a statement, worn with conviction rather than to follow a trend. With The Sarah Bounab, she transposes her aesthetic universe to a pair of glasses for the first time - an object at the crossroads of jewelry, design and self-expression.

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